Old Oldsmobile article-2001

NINETY EIGHT REGENCY

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Old article, but it made strong points I always said.

In the '90s, General Motors hired a slew of marketers from outside the auto industry -- gurus of selling soap, toothpaste, disposable diapers and the like. But given the blunders behind Oldsmobile's failure, perhaps GM should have taken its marketing lessons from radio instead!

http://web.archive.org/web/20060628223403/http://www.kassof.com/insights/ri-wi01.htm


My favorite line:

But as one dealer explained: "We gave up a lot of good old customers in the change. They were older customers, but they liked the product and they let you make a profit. So now we sell Aleros to young people. The problem is I've got to find four Alero buyers to make the return I did on one Ninety-Eight."
 
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